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汪涛, 熊莎莎, 周玲
The Development of Chinese Brand Cultural Archetype Resources in the Context of Globalization: A Conceptual Model Based on the Archetype Theory
WANG Tao, XIONG Sha-sha, ZHOU Ling
华东师范大学学报(哲学社会科学版) . 2020, (6): 152 -163 .  DOI: 10.16382/j.cnki.1000-5579.2020.06.015