A New “Brand” Story：On Value Creation Mechanism in the Rapid Internationalization Process of Digital Enterprises
Hui XU, Yi SUN, Qi ZHOU, Xin-yu ZHU
Journal of East China Normal University (Philosophy and Social Sciences) . 2023, (5): 134 -153 .  DOI: 10.16382/j.cnki.1000-5579.2023.05.013