华东师范大学(哲学社会科学版) ›› 2013, Vol. 45 ›› Issue (4): 125-130.

• 企业管理 • 上一篇    下一篇

主业专注与投资多元:兼容还是矛盾? ——雅戈尔的案例研究

叶德磊 田艳华   

  1. 华东师范大学商学院,上海,200241
  • 出版日期:2013-07-15 发布日期:2013-09-09
  • 通讯作者: 叶德磊,田艳华
  • 作者简介:叶德磊,田艳华
  • 基金资助:
    本文为上海市哲学社会科学规划项目(2012BJB001)的阶段性研究成果。

Focusing on Main Business and Diversifying Investment: Compatibility or Contradiction?:A Case Study on Youngor

YE De-lei & TIAN Yan-hua   

  • Online:2013-07-15 Published:2013-09-09
  • Contact: YE De-lei & TIAN Yan-hua
  • About author:YE De-lei & TIAN Yan-hua

摘要: 雅戈尔在其上市时如果简单、机械地专注服装主业的发展,会受到一系列环境因素的制约。在中国经济特定发展阶段,雅戈尔选择服装、房地产和金融投资这三驾马车的产业布局有其合理性。不应将雅戈尔的行为简单地理解为不务正业。主业专注并非意味着在任何时候一直都不涉足任何其他的产业或业务。雅戈尔的发展模式可予人启迪,但却不应被简单模仿。雅戈尔的投资选择行为实际上折射了中国实体经济的发展环境,清理和优化经济环境才是需要做的工作,而不应是简单地要求企业遵循某种成规戒律。

关键词: 雅戈尔, 主业, 投资多元

Abstract: If Youngor simply and mechanically had focused on the development of garment industry in the time of listing, it would have been restricted by a series of environmental factors. In a specific stage of economic development in China, it is reasonable for Youngor to choose the three carriages of garment industry, real estate and financial investment as its industrial layout. Youngor’s practice should not be simply interpreted as ignoring its proper occupation. Focusing on main business does not mean that a company should not be involved in any other industry or business at any time. The development mode of Youngor brings enlightenment to others, but it should not be simply imitated. Youngor’s practice of investment choice actually reflects the development environment of China’s real economy. What we need to do is to clean up and optimize the economic environment rather than simply require enterprises to follow certain rules or disciplines.

Key words: Youngor, main business, diversified investment