近代报刊上有数千条有关小说的广告，据此可了解未存世作品或小说专刊的信息，框定作品行世或文学事件发生的时间，考察作者、出版与读者间互动情况，而综合分析考察又可展现鲜为人知的文学事件全貌或厘清其发展过程。传统的作家作品分析无法解决上述问题，就这个意义而言，当时的数千条广告是近代小说研究的重要支撑。

There are thousands of advertisements for novels in modern newspapers and journals， from which we can obtain the information about disappeared works or special issues of novels， figure out the time of their publication or literary events， examine the interaction between authors， publishers and readers， and then comprehensively analyze and depict the complete picture of unknown literary events or their development. Because traditional analyses of authors and works cannot solve the abovementioned issues， the thousands of advertisements at that time provide great support for the research of modern novels.