以上海部分领薪白领为对象的问卷调查结果表明, 这一群体的旅游消费具有出游率高、出游花销多、出游的决策和方式自主性明显、出境游愿望强烈、习惯使用信用卡消费等总体偏好特征, 在旅游消费六要素等方面的具体偏好特征也十分鲜明。因此, 有关方面应当发展上海周边度假旅游产品, 建立旅游购物商品开发与购销体系, 深化团队旅游改革, 注重改进旅游营销方式, 以进一步开发这一特定的旅游市场和旅游产品。

This paper chooses part of Shanghai white collars as research objects, rlhrough a questionnaire and individual interviews, it makes an analysis of an overall and a specific Shanghai white collars' tourism consumption preference, revealing such a group's high rate of touring, long time of excursion, obviously autonomous way of travel-decision, strong desire of outbound travel, habit of credit card consumption, and tourist consumption.Also, it puts forward some suggestions on developing products of Shanghai's peripheral vacation tourism, establishing a tourist product's development and marketing system, and deepening reforms of tour teams.