何类故事更有助于提升网络直播中的民族品牌自信?——兼论文化置换的中介作用和时间焦虑的调节作用
郭锐, 叶咏清, 罗杨, 陶岚
Which Kind of Stories Are More Helpful to Enhancing the National Brand Confidence in Webcast: Also on the Mediating Effect of Cultural Transportation and Regulating Effect of Time Anxiety
GUO Rui, YE Yong-qing, LUO Yang, TAO Lan
华东师范大学学报(哲学社会科学版) . 2020, (6): 164 -177 .  DOI: 10.16382/j.cnki.1000-5579.2020.06.016