华东师范大学学报(哲学社会科学版) ›› 2003, Vol. 35 ›› Issue (5): 111-113.doi: 10.16382/j.cnki.1000-5579.2003.05.018

• 经济 社会 • 上一篇    

简析低价竞争战略的成功模式

陈幼其   

  • 收稿日期:2003-04-25 出版日期:2003-09-01 发布日期:2025-12-19
  • 作者简介:陈幼其(1952-), 男, 浙江余姚人, 华东师范大学商学院工商管理系副教授

A Successful Pattern of Low Cost Competitive Strategies

You-qi CHEN   

  • Received:2003-04-25 Online:2003-09-01 Published:2025-12-19

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摘要：

以低价占领市场、吸引顾客, 是企业竞争中最常用的模式之一。概括而言, 低价竞争的成功模式主要有: 凭借资源要素的成本优势低价取胜, 凭借职能领域的成本优势取胜, 凭借价值链管理的成本优势低价取胜和凭借业务流程创新低价取胜等四种。通过剖析分属于上述四种模式的比亚迪、格兰仕、沃尔玛和戴尔的经验, 可以为我国企业提供很多启迪。

关键词: 低价竞争战略, 竞争优势, 成功模式

Abstract:

One of the most frequendy used patterns in business competitions is to occupy a market and atrract its customers at low prices. The strategies of such a successful pattern include: achieving success by a low cost advantage in resources, by a cost advantage in divisional management, by a cost advantage in value chain management, and by innovations in a business process. The successful experience of these companies such as Biyadi, Galanz, Wal-Mart and Dell, which adopt the four strategies respectively, may provide a lot of enlightenment for our country's enterprises.

Key words: low cost competitive strategy, competitive advantage, successful pattern

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