华东师范大学学报(哲学社会科学版) ›› 2007, Vol. 39 ›› Issue (4): 93-98.doi: 10.16382/j.cnki.1000-5579.2007.04.019

• 社会经济问题研究 • 上一篇    下一篇

上海白领旅游消费偏好调查

张文建1, 仲红梅2   

  1. 1. 上海师范大学 旅游学院，上海 200234
    2. 华东师范大学 商学院，上海 200062
  • 收稿日期:2007-03-19 出版日期:2007-07-25 发布日期:2007-07-25
  • 作者简介:张文建(1953—), 男, 浙江海盐人, 上海师范大学旅游学院教授|仲红梅(1971—), 女, 江苏沭阳人, 华东师范大学商学院旅游学系2005届硕士研究生, 现任上海如家快捷酒店培训师

An Investigation on Shanghai White Collars' Tourist Consumption Preferences

Wen-jian ZHANG1, Hong-mei ZHONG2   

  1. 1. College of Tourism, Shanghai Normal University, Shanghai 200234, China
    2. School of Business, East China Normal University, Shanghai 200062, China
  • Received:2007-03-19 Online:2007-07-25 Published:2007-07-25

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被引次数

49

摘要：

以上海部分领薪白领为对象的问卷调查结果表明, 这一群体的旅游消费具有出游率高、出游花销多、出游的决策和方式自主性明显、出境游愿望强烈、习惯使用信用卡消费等总体偏好特征, 在旅游消费六要素等方面的具体偏好特征也十分鲜明。因此, 有关方面应当发展上海周边度假旅游产品, 建立旅游购物商品开发与购销体系, 深化团队旅游改革, 注重改进旅游营销方式, 以进一步开发这一特定的旅游市场和旅游产品。

关键词: 上海白领, 旅游消费, 偏好特征

Abstract:

This paper chooses part of Shanghai white collars as research objects, rlhrough a questionnaire and individual interviews, it makes an analysis of an overall and a specific Shanghai white collars' tourism consumption preference, revealing such a group's high rate of touring, long time of excursion, obviously autonomous way of travel-decision, strong desire of outbound travel, habit of credit card consumption, and tourist consumption.Also, it puts forward some suggestions on developing products of Shanghai's peripheral vacation tourism, establishing a tourist product's development and marketing system, and deepening reforms of tour teams.

Key words: Shanghai white collar, tourism consumption, preference

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