国家级非物质文化遗产"同里宣卷"是一颇具民族传统特色的古老的民间说唱艺术和地方曲艺。"非遗"背景为同里宣卷的生存提供了合法化的途径，并赋予了同里宣卷以新的活力。与此同时，宣卷的传承不仅需要政府的扶持，更需要民间力量的佐助。同里宣卷作为一种民间俗信文艺，自有其民间传承路径。"牌话"和"佛娘"作为宣卷的民间传承的重要力量，分别在传统和当代社会中对同里宣卷的传承起到了至关重要的作用。在"非遗"视域中，如何在政府途径下更好地发挥民间的力量，成为宣卷研究者们需要共同思考的问题。

As national intangible cultural heritage, "Tongli Xuanjuan" is a traditional fork speaking-singing art with local music features. Selected as "intangible cultural heritage", "Tongli Xuanjuan" has gained a legal room for survival and new vitality for development. However, the inheritance of this folk art needs not only governmental support, but also non-governmental assistance. As a form of local folk art, "Tongli Xuanjuan" has its own non-governmental way of inheritance. As important non-governmental elements of inheritance, "Paihua", which is similar to a broker, and "Foniang", which literally means a "Buddhist Lady", have played a significant role in the inheritance of "Tongli Xuanjuan" in both traditional and modern societies. Therefore, it is important to consider how to bring the non-governmental factors into full play in a government dominating framework from the perspective of the "intangible cultural heritage".