Abstract:

One of the most frequendy used patterns in business competitions is to occupy a market and atrract its customers at low prices. The strategies of such a successful pattern include: achieving success by a low cost advantage in resources, by a cost advantage in divisional management, by a cost advantage in value chain management, and by innovations in a business process. The successful experience of these companies such as Biyadi, Galanz, Wal-Mart and Dell, which adopt the four strategies respectively, may provide a lot of enlightenment for our country's enterprises.

Key words: low cost competitive strategy, competitive advantage, successful pattern