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    On the Perfecting of the Compulsive Isolated Drug Rehabilitation in China—— from the Comparative Perspective
    WANG rui-shan
    Journal of East China Normal University (Philosoph    2015, 47 (3): 57-62.   DOI: 10、16382/j.cnki.1000-5579.2015.03.006
    Abstract493)   HTML1055)    PDF (1091KB)(4789)      
    Although, the new ideas of the drug rehabilitation have been established in the Drug Law, but there are some problems in the compulsive isolated drug rehabilitation, such as the compulsive isolated drug abuse treatment place in the charge of the public security department do not help the clients, and the drug abuse treatment assumed partly by the public security department and the Justice Bureau type is resource-wasting, and the drug rehabilitation organ evaluating its own is unfair, and the facilities in the drug rehabilitation places is not enough for its goal, etc.. There are some advices as follows by referencing the the California Rehabilitation Center. Firstly, the government cancels the compulsive isolated drug rehabilitation place in the charge of the public security department. Secondly, the place increases the medical conditions and other facilities. Thirdly, the government build the third-part drug test authority.
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    Culture Reproduction and Social Reproduction: An Illustration of Bourdieus Sociology of Education
    ZHU Guo-Hua
    Journal of East China Normal University (Philosoph    2015, 47 (5): 173-189.   DOI: 10.16382/j.cnki.1000--5579.2015.05.018
    Abstract518)   HTML459)    PDF (3410KB)(4778)      
    As a theory of symbolic violence, Bourdieus sociology of education is based on the theoretical hypothesis of culture arbitrariness. Its main point is that the secret purpose of culture reproduction is to push social reproduction. Through the concepts of teaching activities, teaching authority, education work and education system as well as their logical connections, we can grasp the internal texture of Bourdieus sociology of education. The nature of education in each stage is related to its location in social space. The education system justifies social divisions by transforming social divisions into academic divisions. The education system monopolizes special capital, mainly the production, distribution and transferring of diplomas, and exerts symbolic violence to the society. The field of power penetrates deeply into the field of education and further threatens educational autonomy. Bourdieus sociology of education and its experimental research arouses heated debates and is worth further considering.
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    Globalization of Chinese Brand and the Brand Strategy of Embedding Chinese Elements: A Case Study on Li Ning
    HE Jia-xun
    Journal of East China Normal University (Philosoph    2013, 45 (4): 118-124.  
    Abstract1998)   HTML160)    PDF (471KB)(3820)      
    The big challenge that Chinese multinationals face is how to build a global brand when they have already expanded their business on a global scale. For the enterprises, it is an important brand strategy to give consideration to Chinese and Western cultural differences and to blend the values and elements of the two cultures to build the global orientation of Chinese brands. With theoretical and practical analyses, this thesis elaborates on the important strategy of Chinese leading companies, that is, embedding Chinese cultural elements in the product design. This strategy has been successfully applied by Li-Ning since 1999. Chinese leading companies can learn more from Li’s practice in enhancing their value-added brand image in the world.
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    The Theme of Han Yu’s “Preface of Seeing off Li Yuan, Who Is Returning to Pangu”: Analysis and Correction
    Shao Ming-zhen
    Journal of East China Normal University (Philosoph    2013, 45 (3): 26-31.  
    Abstract1448)   HTML632)    PDF (719KB)(3683)      
    As a masterpiece in the history of ancient Chinese essays, Han Yu’s “Preface of Seeing off Li Yuan, Who Is Returning to Pangu” has been always highly evaluated. It is believed that its theme is to praise hermits’ pleasure of living in mountain and forests, satirize arrogant people of higher status as well as those who shamelessly serve them and abandon themselves to power and money. However, a careful reading of the “Preface”, together with an examination in the context of Han Yu’s thoughts and life, shows that the common understanding of the essay is improper. In other words, “praising” and “revealing” are not Han Yu’s real intention.
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    On the Differentiation of Housing Price to Income Ratio in Chinese Cities
    DING Zu-yu
    Journal of East China Normal University (Philosoph    2013, 45 (3): 121-127.  
    Abstract1322)   HTML299)    PDF (908KB)(3421)      
    As an important index that measures whether the housing price matches people’s income, housing price to income ratio has strong regional characteristics. The housing price to income ratio varies in China’s different cities. This thesis uses the rank-size analysis method to study the major trends of housing price to income ratio of 287 Chinese cities from 2006 to 2010, and then uses the principal component analysis and cluster analysis methods to divide Chinese Cities into five types and analyzes the detail of this ratio in each type city. The result shows that: (1) The differentiation of housing price to income ratio in Chinese Cities shows a trend of expansion from 2006 to 2010, and big cities’ ratios rose more obviously. (2) From the first-tier cities to the fourth tier cities, housing price to income ratio showed a downward trend; (3) Resource-based cities’ housing price to income ratio was between the third-tier cities and fourth-tier cities. (4) Regression analysis shows that urbanization rate had positive influences on housing price to income ratio, but GDP had weak positive influence.
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    Do Chinese Elements Matter?: Consumer Evaluation on the Localized Adaption Strategy for Global Brands from the Perspective of Stereotype Consistency
    HE Jia-xun, WU Yi & XIE Run-qi
    Journal of East China Normal University (Philosoph    2014, 46 (5): 131-145.  
    Abstract870)   HTML136)    PDF (2395KB)(3139)      
    With the ever enhancing of China’s soft power in the world, the adoption of Chinese elements has been popularly practiced by numerous global brands as a localized adaptation strategy, the consumer attitudes towards which has seldom been studied. Taking six global brands’ real products from three categories as study objects, this thesis adopts the construct of stereotype consistency and collects data by survey from Chinese consumers in Shanghai to explore how Chinese elements used in global brands’ product adaptation strategy affect consumer attitudes. By applying total effect moderation model to integrate the variables of brand local iconness and global identity/local identity altogether and probe into their mediation and moderation effects respectively, this thesis addresses several key findings. Firstly, the stereotype consistency of Chinese elements positively affects brand local iconness and product purchase likelihood. Secondly, brand local iconness partially mediates the relationship between stereotype consistency and product purchase likelihood. Finally, consumer cultural identity (global identity vs. local identity) plays a moderating role in the process above. These findings make innovative theoretical contributions to interpreting the influence mechanism of Chinese elements on consumer attitudes, initiating empirical study on Chinese elements and providing global brands with suggestion on effective utilization of Chinese elements. In general, to improve consumer attitudes, the marketers of global brands shall understand thoroughly the true meanings and essences of local cultural elements and integrate them into the brands in a way as consistent to the stereotypes as possible. Notably, this adaptation strategy shall be adjusted to market segmentation with different cultural identity
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    A Comparison on Chinese and Japanese Absorptions of Bluntchli’s State Organic Theory
     ----A Focus on Kato Hiroyuki and Liang Qichao
    WANG Xiao-Fan
    Journal of East China Normal University (Philosoph    2011, 43 (4): 42-48.  
    Abstract2227)   HTML130)    PDF (379KB)(3030)      
    Kato Hiroyuki’s and Liang Qichao’s absorptions of Bluntchli’s theory of social organism had their own characteristics. Kato mainly focused on Bluntchli’s doctrine of sovereign rights of state as a legal institution and its implied idea of monarchical sovereignty. Liang was more concerned with Bluntchli’s views on essential laws of state’s formation, development and decline, based on his positivistic method of historical research. Their distinctive features reflected then different problems confronted by China and Japan and basic differences between their cultural traditions.
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    A Study on Marx’ Innovations of the Inflation Theory and Their Realistic Value
    ZHANG Chuan-Yong
    Journal of East China Normal University (Philosoph    2011, 43 (4): 102-107.  
    Abstract3214)   HTML180)    PDF (363KB)(2965)      
    Compared to the classical quantity theory of money putting currency in circulation as the only factor to cause inflation, Marx believes that accelerating the velocity of money is one of the reasons leading to inflation, and distinguishing the changes in value of its currency by currency devaluation or a relative depreciation is a key to formulate policy of controlling inflation. From the recent situation, the endogenous theory of money supply is more in line with China's reality. Therefore, based on the logic of the endogenous money supply and causes of inflation, China's current basic idea of controlling inflation is setting the demand of money in circulation as the target, while strictly controlling money supply to match with demand, making the central bank play a fundamental role in controlling money, and supplementing with necessary administrative means.
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    Religion, Society and Power——A Sociological Analysis of “the Market Theory of Religion”
    LI Xiang-Ping, YANG Lin-Xia
    Journal of East China Normal University (Philosoph    2011, 43 (5): 1-7.  
    Abstract1549)   HTML134)    PDF (1654KB)(2843)      
    At the macro level, Stark’s market theory of religion not only analyzes religious phenomenon and religious activities, but also involves multiple and complex interactions among nation, religion, individual beliefs, society, politics and so on. Beyond these, the implicit analysis of the “churchstate relationship” deeply criticizes all disadvantages coming with religious regulations, which provides useful references and ideas for the management and development of religion in the current Chinese society.
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    The Nexus of Income Gap, Economic Growth and Educational Inequality in China
    LONG Cui-Hong
    Journal of East China Normal University (Philosoph    2011, 43 (5): 138-144.  
    Abstract1682)   HTML110)    PDF (1571KB)(2792)      
    This paper incorporates distributionlag model into a system of equations to study the nexus of income inequality, economic growth and education in China. The major findings are: (1) Income inequality has a negative effect on economic growth, and economic growth will in turn be helpful to narrow the income gap; therefore, controlling the income gap is conducive to economic growth and in turn conducive to narrowing the income gap, which may achieve a goal that both equality and growth develop coordinately. (2) The income distribution inequality leads to educational inequality, but the lessening of educational inequality has not promoted to narrow the gap in income distribution and a virtuous circle between educational equality and income distribution equality has not formed spontaneously. To make education, economic growth, income distribution into an endogenous nice track, we need a series of reforms, policies and measures to guide, and gradually solve such problems as unreasonable labor market structure, urban and rural variations in returns to schooling and unreasonable educational investment structure.
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    The Spread of Hanshan Poems in France and Its Significance
    JIANG Xiang-Yan
    Journal of East China Normal University (Philosoph    2011, 43 (4): 15-20.  
    Abstract1921)   HTML126)    PDF (497KB)(2791)      
    Three years before Arthur Waley translated Hanshan’s 27 poems into English in 1954, the French scholar Georges Margouliès had paid special attention to Hanshan and his poems in his Histoire de la Littérature Chinoise: Poésie and analyzed contributions Hanshan had made to the development of poetry in the early Tang period. Since the 1970s Hanshan and his poems have become one of French sinologists’ research focuses due to their close relations with Buddhism. The researches on Hanshan by French sinologists have been made great progress ever since, and their significance to contemporary French thought and culture is mainly on aspects of philosophy, language, literature and life.
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    Liang Qichao’s Rediscovery of the Lyric Tradition in Chinese Literature in 1920s
    ZHANG Guan-fu
    Journal of East China Normal University (Philosoph    2013, 45 (3): 32-37.  
    Abstract1194)   HTML112)    PDF (472KB)(2759)      
    In the context of the New Culture Movement, Liang Qi-chao corrected his position in earlier years of emphasizing reforming Chinese literature by learning from European literature with an undervaluation of traditional Chinese literature, especially the orthodox literature of poetry. He gave a new analysis and interpretation of the history of Chinese poetry in the frame of studies of ancient Chinese civilization. He argued that the lyric spirit is the fundamental spirit of Chinese literature. In clarifying and explicating the profound lyric tradition in ancient China, he spoke highly of Qu Yuan, Tao Yuan-ming and Du Fu because of their personalities and poetic achievements. Liang Qi-chao rediscovered the lyrical tradition in Chinese literature so as to take it as an important resource and paradigm for the construction of new literature and new culture. Here we will find some disagreement and dialogues between Liang and the mainstream discourse in the New Culture Movement and literary revolution.
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    Pocock’s Republican Interpretation of Machiavelli’s Language of Virtue
    WANG Yin-Li
    Journal of East China Normal University (Philosoph    2012, 44 (2): 50-56.  
    Abstract2051)   HTML122)    PDF (1794KB)(2755)      
    Pocock defined the history of political thought as the history of political discourse. This implies that a political writer’s speech itself is verbalizing a political act, and the writer’s discussions or interactions with his contemporaries at times result in a change of language paradigm. In his writing, The Machiavellian Moment, Pocock claimed that Machiavelli brought a language paradigmatic revolution for civil republicanism through his exploring Machiavelli’s virtuefortune language. This article provides a detailed account of Pocock’s exposition of Machiavelli’s concept of virtue, including universalization of civil virtue, politicization of virtue, and militarization of virtue.
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    On Rorty’s Anti-essential Ethics and the Issue of Relativism
    KONG Wen-qing
    Journal of East China Normal University (Philosoph    2013, 45 (3): 60-66.  
    Abstract1265)   HTML119)    PDF (426KB)(2726)      
    Through discussing Rotry’s pragmatist epistemology and ethics, this thesis examines the reason why Rotry’s anti-essential ethics is always labeled as relativism, and how he responds to this critique. Moreover, the thesis further discusses the issue that the virtue ethics is labeled as relativism as well. This critique is of no significance since it is built on essentialism.
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    From the “Immigrant Stories” to Regional Identity: The Formation of the Ming- Qing States
    ZHAO Shi-Yu
    Journal of East China Normal University (Philosoph    2015, 47 (4): 1-10.   DOI: 10.16382/j.cnki.1000-5579.2015.04.001
    Abstract1044)   HTML69)    PDF (1683KB)(2715)      
    There have been heated discussions around the topic of identity in different disciplines in recent years. Concerning the study of history, particular attention has been paid to the discussion on “new History of the Qing Dynasty”, as well as the dispute on the special issue of James Watson in the America-based Modern China, which are directly related to the stress on the diversification and the inquiries into the mechanism of unification in the China studies at home and aboard. The immigrant stories could be a breakthrough point for the discussion on the regional identity. They were important representation of the development of regional identity, namely, the formation of Ming-Qing states from the 16th to 18th centuries. However, both the discussion on identity and the analysis of the formation of Ming-Qing states should be put in a concrete historical context and a spatio-temporal process.
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    Impacts of Inflation and Real Estate Prices on Real Economy 
    ----An Analysis Based on the DSGE Model of Different Monetary Policy Rules
    LI Wei, ZHANG Zhi-Chao
    Journal of East China Normal University (Philosoph    2011, 43 (4): 82-94.  
    Abstract2394)   HTML102)    PDF (450KB)(2713)      
    This paper tries to apply the DSGE model, while introducing sticky prices and credit constraints, to analyze impacts of different monetary policy rules, inflation and real estate prices on the real economy. The results suggest: (1) When the tightening monetary policy shocks once occur, the output, consumptive demand, investment and credit lending will show a certain degree of decline. And if the monetary policy takes consideration of the real estate price, the shocks on the real economy will be relatively weak. (2) If the expansive Taylor rule (taking the real estate price factor into account) is implemented, the impact of inflation on the real economy will become more favorable. At the same time, the modest declining of the real estate price will help the real economy to sustain healthy and stable development. So the macro-authority should implement the monetary policy dominated by the expansive Taylor rule, remain relatively modest inflation and prevent the real estate market price volatility so as to effectively circumvent the potential impact of financial risk on the real economy. Finally the authorities should focus on shock differences and complexities of all kinds of macro-economic variables and find an optimal instant to introduce desirable macro-controlled measures.
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    What is “Japanese Yomeigaku”?
    DENG Hong
    Journal of East China Normal University (Philosoph    2015, 47 (4): 153-166.   DOI: 10.16382/j.cnki.1000-5579.2015.04.021
    Abstract752)   HTML44)    PDF (2844KB)(2704)      
    “Japanese Yomeigaku” refers to a social movement in Japan in the late 19th century in the name of WANG Yang-ming. The movement had complicated causes and lots of academic fiction. Although “Yomeigaku” literally means “the study of Yang-ming”, we have to make a distinction between Japanese Yomeigaku as a social movement and the study of Yang-ming as the study of WANG Yang-ming’s philosophy, which has flourished after the World War II in Japan.
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    On John Fryer’s “Movement of Writing Up-to-day Novels”
    CHEN Da-kang
    Journal of East China Normal University (Philosoph    2013, 45 (3): 1-14.  
    Abstract1058)   HTML104)    PDF (909KB)(2693)      
    The “Movement of Writing Up-to-day Novels” initiated by English Missionary John Fryer has always received high evaluation in the research of novels in modern times. By analyzing John Fryer’s articles for soliciting and the articles he received, this thesis is aimed to reveal that this movement was quite religious, most of the authors who participated in this activity were Christians, most of the articles they wrote were not novels and consequently this movement did not have great influence on the development of novels in modern times and was not related to the “new novels” thereafter. However, these articles have a high value as historical documents, from which we can know about the thoughts and activities of foreign missionaries, the operation of religious organizations in different areas, the psychologies of Christians, the middle and lower classes’ understanding of the current situation and future of the nation and their understanding of literature, etc.
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    Towards Landscape Narrative: Modern Evolution of the Form and Function of Legends: A Case Study on Fahai Cave and Leifeng Tower
    YU Hong-yan
    Journal of East China Normal University (Philosoph    2014, 46 (2): 110-117.  
    Abstract704)   HTML6)    PDF (689KB)(2687)      
    Landscape narrative is a narrative system comprised of many elements such as images, sculptures, billboards and tour guide manuals with legendary characters and plots as the premise and landscape buildings as the core. When the function of traditional oral narrative in modern society becomes weaker and weaker, landscapes undertake more and more narrative functions of narrating legends and inheriting legend values. This is a remarkable feature of modern folklore. The personage “Fahai” in the legend of the “White Snake” has been gradually transformed into the visual landscape “Fahai Cave”. The positive image of Fahai has been reconstructed, playing an active role in constructing regional politics and culture. The reconstructed Leifeng Tower extends the legend to real life surrounding the landscape by narrating systematically the legendary plots closely related to Leifeng Tower. This is a typical case that the legendary landscape surpasses the linguistic form. Today, folk legends are rather presented by landscapes than spread orally. In this way, the regional image is improved and local tourism is developed. Legends have become important resources of the cultural industry and regional politics. Behind this evolution, economic factors overwhelm moral factors and regional demands replace value demands.
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    Kang Youwei’s Doctrine of Great Unity and World Political Order: A New Philosophical Dream
    LIU Liang-jian
    Journal of East China Normal University (Philosoph    2013, 45 (2): 52-58.  
    Abstract969)   HTML14)    PDF (1700KB)(2642)      
    Kang Youwei develops a theory of world political order in his Book of Great Unity in an age of competing among nation-states. He advocates a world state with great unity to go beyond the separation and conflict among nation-states. Zhao Tingyang echoes Kang Youwei to some degree in his project of tianxia system. A dialogue among Kang Youwei, Zhao Tingyang, Kant, Habermas and Thomas Pogge leads us to have a new understanding of the significance of a world state, which is “a discarded choice” in Kant.
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