Abstract: Landscape narrative is a narrative system comprised of many elements such as images, sculptures, billboards and tour guide manuals with legendary characters and plots as the premise and landscape buildings as the core. When the function of traditional oral narrative in modern society becomes weaker and weaker, landscapes undertake more and more narrative functions of narrating legends and inheriting legend values. This is a remarkable feature of modern folklore. The personage “Fahai” in the legend of the “White Snake” has been gradually transformed into the visual landscape “Fahai Cave”. The positive image of Fahai has been reconstructed, playing an active role in constructing regional politics and culture. The reconstructed Leifeng Tower extends the legend to real life surrounding the landscape by narrating systematically the legendary plots closely related to Leifeng Tower. This is a typical case that the legendary landscape surpasses the linguistic form. Today, folk legends are rather presented by landscapes than spread orally. In this way, the regional image is improved and local tourism is developed. Legends have become important resources of the cultural industry and regional politics. Behind this evolution, economic factors overwhelm moral factors and regional demands replace value demands.