Abstract: The concept of endogenous development has been the focus of academic discussion since the beginning. Endogenous development especially emphasizes the development of person in the territory. To provide effective reference for rural development, we shall find out the relationship between endogenous development and the development of person. An analysis of relevant data obtained through an empirical survey in Shanghai suburbs shows that the "territorial identity" of suburban residents is significantly correlated with the level of regional endogenous development. In order to achieve endogenous development, it is necessary to elevate the sense of territorial identity of residents in urban suburbs, that is, to improve residents' local awareness, local identity and identity awareness. Then we shall give full play to the creativity of residents, so that their local willingness can play an important role in the construction of regional economic well-being through the multiple control mechanism in the process of development. In this way, we can achieve the benign state of social governance.

Key words: endogenous development, “territorial identity”, individual representation