Abstract: Literature is impacted by its birthplace, while it also endows the place with symbolic significance. Myths, legends, epics, works of sages and modern literature have always influenced travel. Under the multi-effects of ideology, the conception of history, mass tourism and other factors, the literary landscapes constructed around the heritage of literature, as an important element in the structure of tourism and spatial planning of various cities, play a role of media and bridge between literature and reality, the past and the present, as well as the local and the world. In the contemporary international tourism, literary landscapes influence the impression and evaluation of tourists on a place or a country and even become an important element in the building of the image of a country in travel writings.

Key words: literary travel, literary heritage, urban space, state image