Abstract:

Competitiveness is a logical strarting point of competitive advantages and strategies.It is beneficial for a scientific comprehension of competitiveness of an enterprise's cluster and its mechanism of competitive advantages to dynamically survey sources of an enterprise's competitiveness.Clusters of an enterprise will upgrade its competitiveness and competitive advantages through its geographic convergence, optimal industrial organization and effects of colony cooperation, if only it establishes its conception of competitive strategy and continuously gain and retain its competitive advantages.

Key words: cluster of enterprise, competitiveness, competitive advantage, competitive strategy