Abstract:

Since the modern times, most of the important problems in the development of the social sciences and the humanities have been caused by the discourse conflict between holism and individualism.The conflict reflects the differentiation of modern society and reacts upon society itself.In the historical transformation of human society, administrative ethics attempts to solve this problem and reconstruct a rational discourse environment.In this direction, the most urgent tasks are, among others, the rejection of holism and individualism, the overcoming of holistic and individualistic orientations, and the breaking with the myth of positivistic methodology.

Key words: administrative ethics, holism, individualism, positivistic methodology, the reconstruction of discourse