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Brand Values: Three Studies on the Representations of Country Brand of China, Chinas Business Brands and Their Strategic Implications
HE Jia-Xun , WU Yi . Brand Values: Three Studies on the Representations of Country Brand of China, Chinas Business Brands and Their Strategic Implications[J]. Journal of East China Normal University (Philosophy and Social Sciences), 2015 , 47(5) : 150 -166 . DOI: 10.16382/j.cnki.1000--5579.2015.05.016
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