The transformation of real estate enterprises is an urgent task that the development of China's real estate industry faces in the New Normal. Outlining the basic paths of the transformation based on theoretical analysis and empirical observation, combining the survey data of 75 real estate companies in the country and using logistic regression model to empirically test the transformation path of real estate companies, this paper analyzes the influencing factors of real estate company transformation. The results show:(1) The basic paths of real estate enterprise transformation can be divided into 4 categories, namely, the product market path, the industrial chain path, the cross-industry path, and the management system optimization path; (2) Among real estate enterprises, small and medium-sized ones tend to choose the product market path and the industrial chain path, while large-sized ones are more inclined to implement diversified development by the cross-industry chain paths, and management system optimization is the common path basic for the transformation of various real estate companies; (3) The transformation is affected by a variety of factors such as enterprise size, industry extension, sale direction, and brand influence, and there are also differences in the factors that affect the path chosen by different types of real estate companies. From the above, real estate companies should adjust their development concepts and business strategies in a timely manner to find new development methods and paths suitable for their own conditions.
ZHANG Hong-ming
,
JI Yan
. On the Transformation Path of China's Real Estate Enterprises: Based on a Logistic Regression Analysis[J]. Journal of East China Normal University (Philosophy and Social Sciences), 2020
, 52(2)
: 171
-180
.
DOI: 10.16382/j.cnki.1000-5579.2020.02.016
陈小丽,2014,《中国房地产企业的海外投融资及可持续发展探讨——基于万科和保利的比较分析》,《对外经贸实务》第12期。
陈颖,2019,《商业地产企业跨行业延伸发展思路探析》,《上海房地》第5期。
菲利普·科特勒、罗兰·贝格、尼尔斯·比克霍夫,2015,《战略管理精要——企业生存之道》,上海:上海人民出版社。
胡挺、吴慧强、袁毓敏,2014,《房企跨界经营动因、产业选择与经营后果——以恒大地产为例》,《中国房地产》第22期。
李光绪,2016,《后金融危机时代中国房地产开发模式转型升级路径及对策》,《商业经济研究》第6期。
李太勇,2002,《市场进入壁垒》,上海:上海财经大学出版社。
李烨、李传昭,2004,《透析西方企业转型模式的变迁及其启示》,《管理现代化》第3期。
李烨、李传昭、陈升,2004,《不确定环境下企业战略性业务转型的一个决策链模型》,《科技管理研究》第4期。
秦强,2017,《我国房地产企业运营模式转型研究》,浙江大学硕士学位论文。
孙雅楠,2017,《新型城镇化下房地产企业发展路径研究》,长安大学硕士学位论文。
汪宏、陶小马,2012,《房地产业低碳化转型中的问题与对策》,《建筑经济》第11期。
徐蔚冰,2015,《"互联网+"正全面渗透房地产全链条》,《上海房地》第11期。
张宏伟,2016,《房企"大金融"变革的五大战略图谋》,《中国房地产》第4期。
Andrews, K.R., 1981, "The Concept of Corporate Strategy", Long Range Planning, Vol.14, No.3.
Boulding, K.E., 1976, "The Citizen and the State:Essays on Regulation", Challenge, Vol.19, No.3.
Fred, R.D., 1998, Strategic Management, Beijing:Economic Science Press.
Johnson, G. and Scholes, K., 1990, "Exploring Corporate Strategy:Text and Cases", Management Revue, Vol.1, No.4.
Lund B. and Brotherton D., 2013, "Information Value Statistic", Midwest SAS Users Group, Proceedings, paper AA-14.
Meyer, K.E., 2000, "International Production Networks and Enterprise Transformation in Central Europe", Comparative Economic Studies, Vol.135, No.1.
Michael, E.P., 1996, "What is Strategy", Harvard Business Review, No.11.
Prahalad, C.K. and Doz,Y., 1987, The Multinational Mission, New York:The Free Press.
Prahalad, C.K and Hamel, G., 1989, "Strategic Intent:To Revitalize Corporate Performance, We Need a Whole New Model of Strategy", Harvard Business Review, Vol.67, No.3.
Raymond, V., 1966, "International Investment and International Trade in the Product Cycle", The Quarteraly Journal of Economics, Vol.190, No5.
Sweeney, S., 2000, "Business Transformation in the Context of Knowledge", Strategic Management Journal, Vol.6, No.16.
国家社会科学基金学术期刊资助入选期刊