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    Design of Incentive Mechanism for Implementation of Food Supply Chain Traceability System
    DAI Yong,TANG Shu-Chuan,YIN Zheng-Yuan
    Journal of East China Normal University (Philosoph    2016, 48 (2): 126-135.   DOI: 10.16382/j.cnki.1000-5579.1016.02.016
    Abstract320)   HTML7)    PDF (4750KB)(847)      
    Frequent food safety problems in recent years require us to construct an efficient food traceability system further, but the construction offood traceability system needs an effective incentive mechanism. The realization of incentive mechanism can be done by introducing responsibility cost function which is defined by traceability degree and traceability precision, and the mechanism has improved the implementation effect of traceability system effectively. The result indicates that the suppliers tend to choose low traceability to escape from responsibilities without pricing strategy. But when the pricing strategy is taken, it does well in improving supply chain traceability and realizing the maximization of the benefit of each member if the value of food is high or the construction cost is low.
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    Cross-border Brand Mergers and Acquisitions of Chinese Firms: A Decision Framework and Recommendations
    DING Li-Jian,HE Jia-Xun
    Journal of East China Normal University (Philosoph    2016, 48 (2): 136-145.   DOI: 10.16382/j.cnki.1000-5579.1016.02.017
    Abstract408)   HTML13)    PDF (1759KB)(1098)      
    Strategies choices before and after cross-border brand M&A of Chinese firms are quite important, because M&A are incidents outside the control of the consumers and employees that may influence their relationship and behavior toward the brands. The choices of strategies play a key role whether brand M&A can achieve the anticipated target. In view of this, it is very important to deeply study the decision-making framework of Chinese firms to implement cross-border brand M&A. It presents the decision-making framework for cross-border brand M&A of Chinese firms, choosing similar or complementary brands; strong or weak brands; international or local brands; using branded house strategy or house of brands strategy; using one brand or keeping both; integration or disintegration, and so on. Cross-border brand M&A by Jinjiang, Lenovo, Haier, Brightfood, Geely and other Chinese companies, provides a useful reference for the Chinese firms. For Chinese firms those will carry out brand transnational M&A, they should choose appropriate target based on their own development strategies, based on internationalization of the brand or access to the international market. At the same time, they should consider to retain the product brand and highlight the corporate brand, and accurately control the degree of integration and speed of integration.
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    The Factors Affecting and the Solution to Improve the Ability of Attracting and Retaining Science and Technology Talents——And the Interaction Between the Ability of Attracting and Retaining Science and Technology Talents and Real Estate Price
    ZHANG Xi-xi and SUN Miao-chun
    Journal of East China Normal University (Philosoph    2016, 48 (2): 146-153.   DOI: 10.16382/j.cnki.1000-5579.1016.02.018
    Abstract344)   HTML7)    PDF (1485KB)(711)      
    To attract and retain science and technology talents is particularly important to the economy development for an area. There are many factors affecting the ability of attracting and retaining science and technology talents. It can be found out which are more closely influential factors by the Grey Correlative Analysis Method. The results show that more attention would be focused on the humanistic and natural environment in the selection of some area to settle down, which is different from traditional views that the economic development plays a crucial role. In addition, the real estate price and the investment of educational and scientific research funds are the factors that deserve attention. Meanwhile, we explored the interaction between the ability of attracting and retaining science and technology talents and real estate price taking Beijing, Tianjin and Xi'an as samples. According to the results, we put forward some measures to effectively improve the ability of attracting and retaining science and technology talents for different regions.
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