关键词: 旅游房地产, 经营绩效, 特征模型

Abstract: The tourism real estate project is an intersect industry. It has industrial characteristics of real estate development and operation and tourism service. The econometric analysis finds that the outer factors of operation performance are transportation, natural environment, location, brand and attraction of culture landscape, and the inner factors are investment level, ability of managers, tourist service, and attraction of tourism project. If the manager wants to raise his/her operational performance, he/she must not only improve the internal management, but also coordinate all of projects in the whole district. Only when the whole district has fine operation environment, can the project improve its performance.