华东师范大学(哲学社会科学版) ›› 2012, Vol. 44 ›› Issue (3): 69-75.

• 管理问题探讨 • 上一篇    下一篇

论经济赢利与社会公正综合诉求下企业可持续竞争力

侯仕军   

  1. 华东师范大学商学院， 上海， 200241
  • 出版日期:2012-06-01 发布日期:2012-09-01
  • 通讯作者: 侯仕军
  • 作者简介:侯仕军
  • 基金资助:

    本文为上海市社科规划一般课题（2011BGL003）、教育部人文社会科学青年基金项目（10YJC630079）的阶段性研究成果。

Sustainable Corporate Competitiveness: Comprehensive Demand for Economic Profitability and Social Fairness

HOU Shi-Jun   

  • Online:2012-06-01 Published:2012-09-01
  • Contact: HOU Shi-Jun
  • About author: HOU Shi-Jun

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摘要： 企业发展可持续竞争力需要同时回应来自自身的经济赢利诉求与来自社会的公正诉求。经济赢利诉求下的外生型资源优势和内生型比较优势是企业竞争力的根本基础；社会公正诉求下的企业社会责任和责任竞争力是企业竞争力的可持续性保障。企业可持续竞争力是两者有机结合和良性平衡的综合表现。为回应这种综合诉求，企业需要集成本竞争力、技术竞争力、营销竞争力与责任竞争力四大要素于一体，构建推动可持续竞争力提升的整合性促进框架。

关键词: 可持续竞争力, 经济赢利, 社会公正

Abstract: To achieve sustainable competitiveness, firms are required to respond simultaneously to their own demand for economic profitability and society’s demand for social fairness. Exogenous resource advantages and endogenous comparative advantages, by responding to the demand for economic profitability, are the foundation of corporate competitiveness. Corporate social responsibility and responsible competitiveness, by responding to the demand for social fairness, safeguards the sustainability of corporate competitiveness. Sustainable corporate competitiveness is the comprehensive performance of the organic combination of and benign balance between both aspects. In order to respond to such a comprehensive demand for economic profitability and social fairness, firms need to propose an integrated framework for promoting sustainable competitiveness by combining four types of competitiveness, that is, the competitiveness of low cost, technology, marketing and responsibility.