华东师范大学(哲学社会科学版) ›› 2012, Vol. 44 ›› Issue (3): 76-82.

• 经济学研究 • 上一篇    下一篇

基于SEM的高铁时代出游行为机理测度模型研究

于秋阳   

  1. 上海师范大学旅游学院, 上海, 200235
  • 出版日期:2012-06-01 发布日期:2012-09-01
  • 通讯作者: 于秋阳
  • 作者简介:于秋阳
  • 基金资助:

    本文为国家社科基金项目(11CJY082)、 2011年“上海高校青年教师培养资助计划”项目(shsf009)的阶段性研究成果。

Measure Models of the Traveling Behavior Mechanism based upon the Structural Equation Model in the Area of Highspeed Railway

YU Qiu-Yang   

  • Online:2012-06-01 Published:2012-09-01
  • Contact: YU Qiu-Yang
  • About author: YU Qiu-Yang

摘要: 高速铁路的大规模运行为区域旅游产业带来了新的发展契机,同时也对需求引导下的产业要素供给与优化配置提出了新的要求。根据交通行为理论,作为一种快捷、高效的交通工具,高铁所特有的“时空压缩”特性从旅游出行动机、旅游过程中的活动参与情况和旅游出行特征三个方面对游客的出游行为产生了不同程度的影响。SEM(结构方程模型)是测度行为机理的典型分析工具,据此构建的研究假设和概念模型可以为高铁驱动下的出游行为结构链条的变迁以及趋势的定性解构和定量测度与验证构建一套概念框架与逻辑思路,为进一步展开实证分析提供理论启示与操作步骤;这对完善高铁时代沿线旅游供需要素配置和配套政策也具有一定的参考价值。

关键词: SEM, 高铁时代, 出游行为机理, 测度模型

Abstract: The highspeed railway brings new opportunities but also the challenge of allocating industrial factors to regional tourism. Through its unique way of compressing spacetime, the highspeed railway changes traffic behavior from the perspectives of traveling motivation, tourism activities and traveling features. Hypotheses and measurement models based upon the Structural Equation Modelthe typical tool for evaluating and verifying behavior mechanismshelp us to establish a useful set of qualitative analysis frameworks and quantitative measurement methods for the analysis of traffic behavior tendencies in the era of highspeed railway. This is also helpful for factor allocation and policy design for the tourism industry.