关键词: ：二手市场, 电子产品, 感知价值

Abstract: With the increasing demand for a better environment, the concept of low-carbon and green life style has been popularized and filtered into people’s minds. Although the research on second-hand market is increasing, far less work has been down in empirical field than in academic one. This thesis selects the second-hand market of electronic products in Shanghai as the subject, makes hypotheses of research and designs questionnaires in the survey, and makes descriptive statistics analyses of 232 effective questionnaires with parameter evaluation and hypothesis investigation of regression model. The result shows that the key factors to affect the perceived value are brand, purchasing risk and environmental awareness. Therefore, we should attach importance to brand constructing, reduce customers’ purchasing risk and improve customers’ environmental awareness so as to promote the construction of the second-hand electronic products market in Shanghai.