华东师范大学学报(哲学社会科学版) ›› 2006, Vol. 38 ›› Issue (3): 107-110.

• 管理问题探讨 • 上一篇    下一篇

企业经营战略生命周期探析

陈幼其   

  1. 华东师范大学 商学院，上海 200062
  • 收稿日期:2005-11-11 出版日期:2006-05-15 发布日期:2006-05-30
  • 作者简介:陈幼其（1952-），男，上海市人，华东师范大学商学院副教授

An Inquiry into the Life Cycle of Corporate Business Strategy

You-qi CHEN   

  1. Business School, East China Normal University, Shanghai 200062, China
  • Received:2005-11-11 Online:2006-05-15 Published:2006-05-30

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被引次数

13

摘要：

企业经营战略的发展历程, 其本质在于竞争优势的演变过程; 从生命周期的角度来看, 大致可分为3个阶段, 即竞争优势的确立时期、获利时期和衰退时期。企业经营战略生命周期的演变状况主要取决于3个因素, 即竞争优势确立所需的时间、竞争优势的规模以及优势保持的时间长短。为了实现长期的战略目标, 企业在实施现有的战略过程中需要对战略的实施效果同步进行监控, 并在适当的时机组织新的战略行动。成功企业的经验就在于能够实现经营战略生命周期的动态组合。

关键词: 战略管理, 经营战略生命周期, 竞争优势, 企业

Abstract:

The development of corporate business strategy is essentially an evolvement based upon competitive advantage.From the life cycle point of view, the development of corporate business strategy usually includes three stages: establishing competitive advantage, reaping profits and decline.The development of corporate business strategy is primarily affected by three factors: the time necessary for establishing competitive advantage, the scale of the competitive advantage and the time necessary for maintaining the competitive advantage.The corporate which can achieve a dynamic composition of the life cycle of business strategy will be successful.

Key words: strategic management, the life cycle of corporate business strategy, competitive advantage, corporate

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