Abstract:

This paper chooses part of Shanghai white collars as research objects, rlhrough a questionnaire and individual interviews, it makes an analysis of an overall and a specific Shanghai white collars' tourism consumption preference, revealing such a group's high rate of touring, long time of excursion, obviously autonomous way of travel-decision, strong desire of outbound travel, habit of credit card consumption, and tourist consumption.Also, it puts forward some suggestions on developing products of Shanghai's peripheral vacation tourism, establishing a tourist product's development and marketing system, and deepening reforms of tour teams.

Key words: Shanghai white collar, tourism consumption, preference