Abstract:

Based on the dynamic monitoring survey data of the national floating population in 2014, this paper studies the characteristics and effects of the subjective purchase intention of the rural-urban migrants by using the binary logit model. The results show that the factors that affect the purchase intention of floating population can be summed up as economic factors, family factors and integration factors. The average monthly household income has a significant U-shaped effect on the purchase intention, but the effect is not robust. The effect of integration factors in the city, such as identification and neighbors’ accommodation types, is significantly positive; the spatial flow pattern has a remarkable influence on the purchase intention. In addition, the purchase intention of the rural urban migrants in different cities presents heterogeneity. The impact of urban size on the willingness of the local house takes on an inverted U shape. The possibility for floating population to buy local housing is the highest in the second tier cities, followed by the third and then the first tier cities.