Abstract:

In modern rural life, traditional festivals are often shaped as a village landmark of cultural landscape. They play a key role in the rural culture inheritance and the emotional connection within the village community. From the perspective of the specific path of inheritance and practice of the current rural traditional festivals, they mainly show a cultural governance function characterized by social mobilization and trust refactoring. For a long time, the rural martial association of “meihua quan” (plum blossom boxing) has held events and performances such as “showing boxing” at festivals in Guangzong County, southern Hebei Province. This has not only helped to form a wide social mobilization pattern in the rural society, but also reach a universal trust state across villages. If following the basic logic that traditional festivals are embedded in rural cultural governance, we can not only further clarify villagers’ sense of life boundary of traditional festival culture, but also transform traditional festival folk customs into an important cultural governance resource, which will have lasting impact on the governance pattern of villages in the future.

Key words: traditional festivals, social mobilization, trust refactoring, meihua quan, rural cultural governance