Abstract: The Chinese international education is popularly developing. However, the more it is developed, the more obvious problems of theory and practice are. And the most important problem is an inadequate awareness of “public diplomacy” that not only plays a dominant role in international relations but also is an indispensable part of soft power. The public diplomacy should be a fundamental topic in the Chinese international education. If a construction of the national image is a core issue of public diplomacy, then the Chinese textbook as a kind of national image rhetoric is one of the most significant routes in the Chinese international education.