Abstract:

In the process of deep integration and high-quality development of culture and tourism, standardization serves as a crucial technical management tool, playing a pivotal role in guiding direction and providing foundational support. By systematically reviewing the policies and developmental stages of China’s cultural and tourism standards from 1993 to 2025, and employing CiteSpace 6.3.1 for co-occurrence, clustering, and burst analysis, this study identifies key gaps in several areas: the deep integration of cultural and tourism standard systems, the support of standardization for emerging cultural and tourism formats, the coordinated management of standardization technical organizations, and the participation of enterprise actors. Looking ahead to the 15^th Five-Year Plan period, it is necessary to accelerate strategic planning and establish an integrated cultural and tourism standard system, enhance the supply of standards in key areas, promote coordinated action among diverse stakeholders, amplify the spillover effects of innovation through standardization, and advance international cooperation in standardization to continually strengthen the global influence of Chinese standards.

Key words: standardization, integration of culture and tourism, high-quality development, CiteSpace, visual analysis