Abstract:

The development of corporate business strategy is essentially an evolvement based upon competitive advantage.From the life cycle point of view, the development of corporate business strategy usually includes three stages: establishing competitive advantage, reaping profits and decline.The development of corporate business strategy is primarily affected by three factors: the time necessary for establishing competitive advantage, the scale of the competitive advantage and the time necessary for maintaining the competitive advantage.The corporate which can achieve a dynamic composition of the life cycle of business strategy will be successful.

Key words: strategic management, the life cycle of corporate business strategy, competitive advantage, corporate