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25 February 2003, Volume 35 Issue 2 Previous Issue    Next Issue

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An Analysis of Wang Fuzhi's Theory of Poetic Aesthetic Role Si-kun WANG 2003, 35 (2):  75-78, 88.  doi: 10.16382/j.cnki.1000-5579.2003.02.011 Abstract ( 55 )   HTML ( 0 )   PDF (788KB) ( 0 )   Save According to Confucius, the odes can stimulate one's emotions, broaden one's observation, enlarge one's fellowship, and express one's grievances. Wang Fuzhi expounded this idea with some fresh arguments, claiming that the "emotion" was essential, and that poetry could mold a person's temperament and soul, educate a person, and help a person to change, by means of abundant poetic emotions and tender artistic expressions. References | Related Articles | Metrics

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A Comparative Study of Opening - up Models of Overseas Securities Markets Fa-qin LAN, Ai-min HUANG 2003, 35 (2):  89-94.  doi: 10.16382/j.cnki.1000-5579.2003.02.013 Abstract ( 57 )   HTML ( 0 )   PDF (869KB) ( 0 )   Save The opening - up of a securities market is a two - bladed sword, because it brings great profits along with its great risks. The opening - up of overseas securities markets has three models: indirect opening - up model, limited direct opening - up model, and complete direct opening - up model. As to China' s securities market, its opening - up should adopt the two - phase model. Before RMB is freely exchangeable, we should adopt a combination of indirect opening - up and limited direct opening -up models. In many years when China's domestic economy develops to a certain degree and its financial market is improved, it is time to adopt the complete direct opening - up model based on free exchangeable RMB and a "mature" capital market. References | Related Articles | Metrics

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The Choice of Chinese - Owned Commercial Banks' Strategies of Competition and Their Implementation Dan NIE 2003, 35 (2):  95-101.  doi: 10.16382/j.cnki.1000-5579.2003.02.014 Abstract ( 53 )   HTML ( 0 )   PDF (939KB) ( 0 )   Save Since a commercial bank's top customers and ordinary customers have their different demands for banking service, Chinese - owned commercial banks have introduced two types of competition strategy. The product - centered strategy intends to supply a basket of basically standardized products for ordinary customers, in order to obtain scale economy and scope economy. The customer - centered strategy intends to supply products that tailored to top customers, in order to meet with their unique demands. The implementations include: for top customers, introducing a customer - manager institution, providing some favorable terms, broadening distribution channels, and cooperating with securities corporations to do business; for ordinary private customers, enlarging a commercial bank's asset business through electronic working procedures, credit evaluation and other methods to obtain scale economy, and supplying overall standardized products through establishing what is called "financial supermarket" to obtain scope economy. References | Related Articles | Metrics

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An Exploration of the Customer Value in the Travel Agency Marketing Wen-jian ZHANG, Hui FAN 2003, 35 (2):  107-112.  doi: 10.16382/j.cnki.1000-5579.2003.02.016 Abstract ( 56 )   HTML ( 0 )   PDF (812KB) ( 3 )   Save The customer value is a collective effect of an enterprise' s attributes, products and services. It is a result of the increment of customers benefits that can be evaluated by the customers. This recognition is different from some definitions that emphasize the content of customer value. It stresses the structure of customer value, thus finding a way to prove the customer value in travel agency marketing. The customer value has five elements: attributes of product, attributes of service, attributes of image, attributes of price, and attributes of relation. On the basis we put forward some methods of improving a travel agency s customer value: evaluating the situation of customer value through a series of indexes in marketing practice, sequentially finding out the main driving factors in the whole value system, and then realizing the value delivered to customers by the travel agency through a study and improvement of those main driving factors. Figures and Tables | References | Related Articles | Metrics

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The Ontological Meanings of Daily Life Guo-rong YANG 2003, 35 (2):  1-8.  doi: 10.16382/j.cnki.1000-5579.2003.02.001 Abstract ( 1524 )   HTML ( 0 )   PDF (1027KB) ( 32 )   Save The daily life displays its positive meanings in many respects, such as its confirming and safeguarding life value, its sublating human instrumental formulations through its intersubjective communicative action, its participating in and ensuring a continuance of culture, and its constandy mixing individuals with the world and making them acquire a sense of identity of the world. On the other hand, owing to its free and accomplished nature, the daily life tends to lead people to accept an already existing life and a behavioral model of following ordinary people. The daily life checks a reflection on the meaning of existence, and meanwhile it seems to keep human free developments under certain restraint. References | Related Articles | Metrics

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Yang Tingyun and the Orthodox Confucian Tradition Xiao-lin ZHANG 2003, 35 (2):  9-16, 118.  doi: 10.16382/j.cnki.1000-5579.2003.02.002 Abstract ( 1634 )   HTML ( 0 )   PDF (1205KB) ( 28 )   Save Yang Tingyun, a Chinese convert of the Catholic Church, expressed his system of theological philosophy which was called Confiician monotheism in his writings, in accordance with the way of synthesis between Christianity and Confucianism advocated by his Jesuitical teacher. The Confucian monotheism, deviating from the Neo - Confucian tradition on some fundamental points of cosmology and values, constituted a new trend of thought together with the Western theological philosophy introduced by missionaries. This new trend of thought, however, does not have a proper orientation in the history of Chinese philosophy up to now. For one thing, people tend to evaluate its significance in the vision of the Confucian tradition. References | Related Articles | Metrics

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An Examination of the Discourse on Debate in the Lu Shi Chun Qiu in the Perspective of Philosophy of Language Rong-dong JIN 2003, 35 (2):  17-24.  doi: 10.16382/j.cnki.1000-5579.2003.02.003 Abstract ( 1291 )   HTML ( 0 )   PDF (1072KB) ( 20 )   Save On the basis of a many - sided analysis of debate the Lu Shi Chun Qiu (Lu' s Almanac ) expounded the necessity and possibility of intersubjective communication, discussed some normative rules for successful communication, and outlined the limit of ordinary language in expressing the universal Dao (Way). The Lu Shi Chun Qiu not only inherited many achievements in the field of philosophy of language in the pre- Qin period, but also carried those relative discussions a step forward, thus becoming an important phase of historical development in ancient Chinese philosophy of language. References | Related Articles | Metrics

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The Three Moral Mandates in the Laozi De-lin MA 2003, 35 (2):  25-32.  doi: 10.16382/j.cnki.1000-5579.2003.02.004 Abstract ( 1590 )   HTML ( 0 )   PDF (1152KB) ( 24 )   Save The dao - de metaphysics in the Laozi begins from human "virtue", and seeks the highest practical ethic taking "nothingness" as its core through the criticpie of experience and establishment of the principle of life. So, it has a pure nature. A person who wants to obtain "Dao" must transcend his intrinsic nature of body life, that is, the integrity including virtues of the baby state, and go back to the "eternity" and "independency" of the life - self. The Laozi shows its orientation of moral values from "nothingness" to "oughtness", and issues the three mandates of "non - action", "suppleness" and contentment" starting from the human free sphere of pursuing an intrinsic state. References | Related Articles | Metrics

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The U. S. Policy Adjustments towards China' s Nuclear Weapons Development in the 1960s and 1970s Hong-feng LIU 2003, 35 (2):  42-47, 58.  doi: 10.16382/j.cnki.1000-5579.2003.02.006 Abstract ( 1468 )   HTML ( 1 )   PDF (1031KB) ( 23 )   Save With the longstanding hostility and suspicion between the U. S. and China since the Cold War, the U. S. government concluded that China' s possession of nuclear weapons would cause a huge threat to its national security and to global strategic interests. A present systematic analysis of the released archival documents from the U. S. shows that the countermeasures of the U. S. towards China' s nuclear capability during that period eventually promoted its policy transition from hostility to acknowledgement in spite of a general limit from the Cold War and a yoke of ideological factors. That proves that the U. S. had to adopt a more realistic and flexible nuclear policy following the development of the international situation. References | Related Articles | Metrics

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Zheng Guanying's Reformative and Self - Strengthening Thought in His Collection of Poems Xue-zhao LIU 2003, 35 (2):  54-58.  doi: 10.16382/j.cnki.1000-5579.2003.02.008 Abstract ( 1323 )   HTML ( 0 )   PDF (944KB) ( 20 )   Save In his collection of poems, entided Luofu Daiheshanren Shicao, Zheng Guanying expressed his claims to uphold reform and self - strengthening. He put forward his conception of history and conception of current situation concerning change, based on which he insisted that reform should be carried out immediately. He constantly suggested that the first of all be to reform the conventional national examination system, set up schools, and bring up qualified talents. In the meanwhile he advocated training troops and manufacturing military weapons. Also, he emphasized that the triumph of commercial trade depended on market competition. Another special feature of his thought was that he regarded the improvement of bureaucracy as the core of political reforms. With his poems he attacked autocracy and longed for civil rights. And in his poems he claimed that China might be cooperative with Russia and Japan in reforms. Zheng's tone was quite similar to those reformists', but he was only a thinker of reform other than a reformist, for he wanted a devoted spirit and subjective consciousness in practicing reform. References | Related Articles | Metrics

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A Tentative Study of the Relationship between Ci - Qu and Creation of New Poetry Shan-lin ZHAO 2003, 35 (2):  59-66.  doi: 10.16382/j.cnki.1000-5579.2003.02.009 Abstract ( 1268 )   HTML ( 0 )   PDF (1062KB) ( 26 )   Save The ci and qu writing (two genres of Chinese poetry) has a close relation with the creation of New Poetry. First, Hu Shi, Chen Duxiu and others set good examples for the literary revolution through their reevaluation of the ci and qu poetry. Second, the New Poetry created by Hu Shi, Shen Yin-mo, Liu Dabai and Liu Bannong, borrowed in different degrees from ci and qu in their genres, words, themes and conceptions. The influence of ci and qu on the development of the New Poetry varied for different poets. Moreover, folk songs and foreign poems also had their influence at the same time. References | Related Articles | Metrics

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The Preview of the May Fourth New Cultural Movement——Huang Zunxian's Poetic Revolution Ling KE 2003, 35 (2):  67-74.  doi: 10.16382/j.cnki.1000-5579.2003.02.010 Abstract ( 1299 )   HTML ( 0 )   PDF (1222KB) ( 23 )   Save Huang Zunxian was well - known as a poet. The comprehensive influence of his "poetic revolution" was, however, far beyond the reach of a poetic area, which people tended to fail to realize. As an ambassador' s counselor, Huang had a profound study of political and economical systems of Western countries. By drawing on foreign experience on political reforms, Huang intended to rouse Chinese people' s desire to change the situation with his poetic revolution, and taking it as a breakthrough to have an ideological revolution. Huang Zunxian was not only an enlightened thinker, but also an active initiator of the idea of "learning from the foreigner to restrain the foreigner". He was also regarded as the first educator to popularize education and enlighten people' s intelligence. His "poetic revolution covered almost all progressive aspects of the May Fourth New Cultural Movement. His poetic revolution, which advocated new approaches and methods, became a direct reference for the New Cultural Movement. Therefore, his poetic revolution can be viewed as the preview of the Movement. References | Related Articles | Metrics

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The Superposition of Strong - Degree Marks Qing-hua MA 2003, 35 (2):  79-88.  doi: 10.16382/j.cnki.1000-5579.2003.02.012 Abstract ( 1152 )   HTML ( 0 )   PDF (1345KB) ( 22 )   Save By analyzing the phenomena of the superposition of strong - degree marks, this paper argues that the superposition is a weak limited rule of expansion. The causes that strong - degree marks appear or not lie in the following factors: language optimization, the separation of the degree function, the compensation of semantic loss, and the relation of syntax. Basically, whether the superposition is used or not is always based on the principles of economy, accuracy, efficiency and syntactic property. References | Related Articles | Metrics

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A Quest Facing the New Century——Jiang Zemin' s Developments for the New - Period Party's Building Theory Yi-ping ZHOU 2003, 35 (2):  113-118.  doi: 10.16382/j.cnki.1000-5579.2003.02.017 Abstract ( 1198 )   HTML ( 0 )   PDF (790KB) ( 20 )   Save Holding high the banner of Deng Xiaoping Theory, uninterruptedly exploring new situations and problems, and continuously summing up new experience and lessons, Jiang Zemin has made many - sided and new developments for the Communist Party of China' s building theory. Among them are as follows: solving the developmental direction of the Party' s construction in the new period, that is, its guiding ideology; establishing the Party' s new- period construction guideline, that is, running the Party strictly; solving the Party' s new- period construction arrangements, that is, its contents and steps; creating the Party' s new - period construction form and method, that is, the "Three - Stress" e-ducation; earnestly implementing the Party' s new - period construction guarantee, that is, the legal construction. References | Related Articles | Metrics