华东师范大学(哲学社会科学版) ›› 2013, Vol. 45 ›› Issue (1): 94-102.

• 经济学研究 • 上一篇    下一篇

网络交易中的私人秩序
——声誉、可执行契约与信用评价体系

殷红   

  1. 华东师范大学商学院，上海，２００２４１
  • 出版日期:2013-01-15 发布日期:2013-03-27
  • 通讯作者: 殷红
  • 作者简介:殷红
  • 基金资助:

    国家社科基金项目（10CGL014）的阶段性研究成果

The Private Order in Online Transaction: Reputation，Enforceable Contract and Credit Evaluation System

YIN Hong   

  1. Business School, East China Normal University, China, 200241
  • Online:2013-01-15 Published:2013-03-27
  • Contact: YIN Hong
  • About author: YIN Hong

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摘要： 由于网上交易契约的不完备、征信体系的缺失以及法律的不完善，使得公共秩序不能很好地解决网络交易的诚信问题，声誉等私人秩序近年来被广泛关注。根据“激励、协调、权威”原则，私人秩序被划分为“自发的”、“有中介的”和“有组织的”三个维度。通过建立网络交易模型，可以从理论上论证私人秩序在防范网络交易道德风险中的作用。因此，应当针对三类不同的私人秩序，设计和完善必要的外表机制来保障私其稳定发挥，使之在一定程度上能起到替代公共秩序的作用。

关键词: 网络交易, 道德风险, 私人秩序, 外部机制

Abstract: Due to the deficiency of online transaction contracts, the lack of credit reporting system and the imperfection of law, public order could not solve the problem concerning credit in online transaction and the private order concerning reputation has gained wide attention recently. According to the principle of “incentives, coordination and authority”, the private order is analyzed into three kinds: “the spontaneous”, “the intermediary” and “the organized”. An online transaction model is established to theoretically prove the role of private order in preventing moral risk in online transaction. Therefore, according to the three kinds of private order, it is necessary to design and improve external mechanisms to guarantee that the private order plays a stable role in the place of public order to some extent.