华东师范大学(哲学社会科学版) ›› 2013, Vol. 45 ›› Issue (1): 128-140.

• 传播学研究 • 上一篇    下一篇

恐惧诉求视角下看媒体的控烟报道
——以《人民日报》控烟报道为例

陈虹,郝希群   

  1. 华东师范大学，传播学院，上海，２０１１０２
  • 出版日期:2013-01-15 发布日期:2013-03-27
  • 通讯作者: 陈虹,郝希群
  • 作者简介:陈虹,郝希群

Tobacco Control in Media Reports from the Perspective of Fear Appeal: A Case Study on Reports of Tobacco Control in People’s Daily

CHEN Hong & HAO Xi-qun   

  • Online:2013-01-15 Published:2013-03-27
  • Contact: CHEN Hong & HAO Xi-qun
  • About author:CHEN Hong & HAO Xi-qun

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摘要： ２０１２年５月３１日是第２５个世界无烟日。烟草问题已成为当今世界最严重的公共卫生问题之一。为了劝服人们少吸烟或不吸烟，新闻报道中最常使用的就是恐惧诉求的方式。而在《人民日报》六年来的控烟相关报道中，所使用的信息测量类型较为单一，且恐惧诉求的使用水平较低，未能达到最佳说服效果。

关键词: 控烟, 内容分析, 信息策略, 恐惧诉求

Abstract:  May 31st, 2012 is the 25th World No Tobacco Day. Tobacco has become one of the most serious public health issues in the world. In order to persuade people to smoke less or quit smoking, the way of fear appeal is commonly used in the media reports. In the past six years’ reports on tobacco control in People’s Daily, the informing strategies are monotone, and the level of using fear appeal is low, which make them fail to achieve the best persuasive effect.

Key words:  , tobacco control, content analysis, information strategies, fear appeal