Abstract:

Big data is an important prerequisite for promoting the birth and development of generative AI. A genealogical examination of the evolution of big data will also help us gain a deeper understanding of the nature and prospects of new AI represented by ChatGPT. From intensive data to big data, from the Fourth Paradigm to the data deluge, this may not be just a process from quantitative change to qualitative change, but also a process in which the original intensity of data is gradually declining, and human subjectivity is gradually disappearing in front of data. Therefore, it is necessary to return to the philosophical concept of intensity. Inspired by the representative discussion of Deleuze, Garcia and other philosophers, we will reveal why intensity gradually transforms from a creative force into a measured force in classical physics, and then the completely domesticated electricity in the society of control. Since the affirmative life intensity is struggling, perhaps we should turn to the negative death intensity to find a way out. Garcia’s speculative realism, Deleuze’s body without organs, and Foucault’s lethal machines seem to open up three related but different paths.

Key words: intensive data, big data, datafied subject, information power, intensity, negativity