Journal of East China Normal University (Philosoph ›› 2015, Vol. 47 ›› Issue (6): 78-81.doi: 10.16982/j.cnki.1000-5579.2015.06.009

• 传媒文化研究 • Previous Articles     Next Articles

Progress and Constraints in the Exploration of the Modernity of China’s TV Compere Communication from 1993 to 2003

YU Chun   

  • Online:2015-11-15 Published:2015-12-13
  • Contact: YU Chun
  • About author:YU Chun

Abstract: In spite of its significant progress in the innovation and exploration of modernity from 1993 to 2003, China’s TV compere communication has met a series of challenges, such as the structural constraint of media supervision, the impact of new media, the paradox of audience ratings and the bottleneck of compere workforce. In order to solve these challenges, we must probe on the following issues: how to promote the “three-combination” of official opinion, public opinion and media opinion in media supervision based on reality; how to enhance the coordinated development of television and new media; how to balance the quantitative and qualitative evaluation; how to improve the expertise and professionalism of comperes; and how to implement the laws.