A Study on the Investment Decision-making Model of Chinese Business Managers

Abstract

Abstract:

It is very important for an enterprise's manager to make a proper investment decision since it is critical to the enterprie's success.We may use principles of behavioral economics to make an analysis of an investment decision-making process in the background of uncertainty and thus make a new model.In the case of the Giant Group the model has been proved that it can show the process of investment decision-making.From the proof-test of Giant Group, we realize that the decision-durability, discordant recognition, scientific reference system and manager's fine mental quality have great influence upon the investment decision-making mechanism.

Key words: business manager, expectation theory, cognitive dissonance, investment decision-making model

CLC Number:

Jian-qing LU, Guang-jing WU, Lan SHEN. A Study on the Investment Decision-making Model of Chinese Business Managers[J]. Journal of East China Normal University (Philosophy and Social Sciences), 2005, 37(4): 89-94, 123.

Figures/Tables 1

References 11

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