Abstract: The concept of social management was mentioned and confirmed in the background of the comprehensive transformation of China’s society. In the transformational period of China’s townships, there are some characteristics as followings: the self-consciousness of the members of rural society strengthened; economic psychology more active; relative deprivation improved; obvious public's ambivalence in consumption; anti- authority and so on. The structure of relative balance of townships has been broken and the functions of social systems are in the new coordination process, what’s more, the breakdown of social order has appeared. The current social management in rural areas should focus on the maintenance of social order and create the orderly and vibrant social conditions and social environment with the establishment government supports and participating of more organizations which can promote the enhancement of social harmony.

Key words: Township, Social psychology, Social control, Social management