Abstract:

As a traditional bookstore in modern Shanghai, Saoyeshanfang Bookstore published over a hundred novels, whose subjects were relatively monotonous. Some of them emphasized folk and tradition and others followed its publishing purpose of “publishing rare works to benefit the academic circle”. However, the subjects of the novels that the bookstore sold on consignment were various and diverse. Especially after the establishment of the Republic of China, the bookstore started to sell on consignment muckraking novels and martial arts novels respectively in their prosperity. Moreover, the consignment of dramatic fictions and novel scripts was more market-oriented. The convergence with the trend of the times in the novel sale on consignment reflected traditional bookstores’ transmission and adjustment under the influence of modern literature field. It also reflected the blending and symbiosis between traditional bookstores in the literary field and the trend of the times outside the literary field.