Abstract: Based on field experience and ethnographic insights, this paper explores the ways of constructing urban business anthropology, which is public, forward-looking and embedded in everyday life and goes beyond the dichotomy between theoretical critique and application practice with room for disciplinary imagination under the backdrop of globalization and regional transformation. This paper also analyzes the possible developing paths of business anthropology in China and draws a comprehensive conclusion of this emerging application field.

Key words: business anthropology, field experience, ethnographic insights, disciplinary reconstruction