Abstract: Modern society is a great formalization of varied spectacles. Science and technology, environmental protection, and dreaming of art are all part of created spectacles. Entangling with the consumption ideology, the spectacle has given off a powerful function of political culture. The subjectivistic person has been obscured. By analyzing various spectacles in the Expo 2010, this article points out the logic of consumption ideology hidden under spectacles, and seeks a possibility of cultural symbolics in our time.

Key words: spectacle , subject , post-expo , consumptive culture , hide from view