华东师范大学学报(哲学社会科学版) ›› 2025, Vol. 57 ›› Issue (4): 147-161.doi: 10.16382/j.cnki.1000-5579.2025.04.012

• 中国式现代化：文旅高质量融合 • 上一篇    

标准化驱动文旅深度融合高质量发展研究

张琰, 严春怡, 牟琳   

  • 接受日期:2025-06-18 出版日期:2025-07-15 发布日期:2025-07-31
  • 作者简介:张琰，华东师范大学经济与管理学院副教授（上海，200062）
    严春怡，华东师范大学经济与管理学院硕士研究生
    牟琳，文化和旅游部旅游质量监督管理所副高级工程师（北京，100074）
  • 基金资助:
    国家社科基金重大项目“文旅高质量融合发展研究”（项目编号：24&ZD212）。

Deep Integration and High-Quality Development of Culture and Tourism Driven by Standardization

Yan Zhang, Chunyi Yan, Lin Mou   

  • Accepted:2025-06-18 Online:2025-07-15 Published:2025-07-31

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摘要：

标准化作为重要的技术管理手段，在文化和旅游深度融合与高质量发展中发挥着方向牵引、要素支撑的重要作用。通过对1993—2025年我国文化和旅游标准的政策梳理、阶段特征分析，运用CiteSpace 6.3.1软件对文化和旅游标准开展共现分析、聚类分析、突现分析，发现我国在文化和旅游标准体系深度融合、标准化对文化旅游新业态支撑、标准化技术组织的管理协同、企业主体参与等方面存在不足。展望“十五五”及未来，我国应加快谋篇布局，构建深度融合的文化和旅游标准体系，加强重点领域标准供给，推动多元主体联动，放大标准化创新溢出效应，推动标准化国际合作，不断提升中国标准国际影响力。

关键词: 标准化, 文旅融合, 高质量发展, CiteSpace, 可视化分析

Abstract:

In the process of deep integration and high-quality development of culture and tourism, standardization serves as a crucial technical management tool, playing a pivotal role in guiding direction and providing foundational support. By systematically reviewing the policies and developmental stages of China’s cultural and tourism standards from 1993 to 2025, and employing CiteSpace 6.3.1 for co-occurrence, clustering, and burst analysis, this study identifies key gaps in several areas: the deep integration of cultural and tourism standard systems, the support of standardization for emerging cultural and tourism formats, the coordinated management of standardization technical organizations, and the participation of enterprise actors. Looking ahead to the 15th Five-Year Plan period, it is necessary to accelerate strategic planning and establish an integrated cultural and tourism standard system, enhance the supply of standards in key areas, promote coordinated action among diverse stakeholders, amplify the spillover effects of innovation through standardization, and advance international cooperation in standardization to continually strengthen the global influence of Chinese standards.

Key words: standardization, integration of culture and tourism, high-quality development, CiteSpace, visual analysis