华东师范大学(哲学社会科学版) ›› 2013, Vol. 45 ›› Issue (4): 54-60.

• 大学演讲 • 上一篇    下一篇

社会主义中国与消费主义的妥协

葛凯   

  1. 【美】加州大学圣地亚哥分校历史系
  • 出版日期:2013-07-15 发布日期:2013-09-09
  • 通讯作者: 葛凯
  • 作者简介:葛凯

The Compromise between Socialism and Consumerism in China

GE Kai   

  • Online:2013-07-15 Published:2013-09-09
  • Contact: GE Kai
  • About author:GE Kai

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摘要： 五十年代社会主义下的中国大注，在共产主义思想意识下的消费主义究竟如何存在？消费主义在1949年前后的两个不同意识的社会里延续存在，允许这种延续存在的背后的政策支持是什么？来自其他社会主义国家的跨国影响是什么？以五十年代的广知作例子，是想进一步说明中国解放前后的社会并不像人们认为的那样界限分明，而是有着种种延续的。理解了这点，也就理解了为什么改革开放后，消费主义一夜之间以压倒一切的姿势回到了中国大地。也响应了现今国际上已然改变的对毛时代研究的趋势，即从研究毛时代改变了什么，转到毛时代延续了什么这个研究角度。

关键词: 五十年代, 中国, 广告, 消费主义, 社会主义

Abstract: How did the consumerism survive under the ideology of communism in China in 1950s? Consumerism continued to exist in a society with a different ideology after 1949. What were policies behind this continuity? What was the international influence from other socialist countries? Through examining the advertisements in 1950s, this thesis aims to illustrate that there were various continuities, rather than sharp breakage, in the societies around 1949. This can help us understand why consumerism re-flourished in a sudden moment in China after the practice of reform and opening up policy. This study can also be seen as a response to the changed international trend in the research of Chairman Mao’s, that is, from studying what had been changed to studying what had been inherited in Chairman Mao’s time.