Abstract:

Since the concept of core competence was put forward, Chinese and foreign enterprises and intellectual circles have been more focusing on how to cultivate, apply and enhance enterprises' core competence.However, it should be adjusted or innovated when companies' circumstances change.The characteristic of rigidity embodied in core competence tends to turn it into the core rigidity that is a barrier of an enterprise's continuous innovations.We should make a comprehensive study of core rigidity so that we may have a fresh way of thinking to go beyond it so as to realize an enterprise's continuous innovations.

Key words: core rigidity, core competence, strategic adjustment