关键词: 地区形象, 修辞, 传播, 网络媒体, 网络前三页检索

Abstract: The image of a province is not only an important part of the image of a nation, but also an important resource for social and economic development in this province. The construction of the image lies in rhetoric, whereas the dissemination of the image relies on a certain medium. Network is the most powerful propagation medium in this age. It is an urgent task for us to know exactly the image of each Chinese province in the network, especially in Western network. With Chinese and English as the language media, this paper investigates the current dissemination of 30 Chinese provinces in Western cyberworld. It will provide references not only for the rhetoric and dissemination of the images of Chinese provinces, but also for the construction of China’s national image.